How to Navigate a Superstorm of Malicious, Divisive, Dangerous and Distracting Propaganda

Sustain What? • January 23, 2026 • Solo Episode

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First, I hope you can find time to listen to this evergreen conversation I had with Renee Hobbs , a leading authority and educator (at the University of Rhode Island) aiming to spread propaganda literacy. Her mission, in essence, is to help us all cut through the ever-evolving superstorm of online material and widgets designed to alarm, disarm, distract, confuse or entice - in other words, to enshittify what could otherwise be a miraculous set of tools for connecting and informing society. We spoke at the 2025 Bioneers Conference . But make sure to watch below as well. On Sustain What I just introduced Hobbs live to Andrew Ryvkin , a Russian-born writer and analyst focused on propaganda, authoritarian rule and international relations with a special level of expertise: he spent many years producing propagand a inside the Kremlin’s multi-layered media system. Watch and weigh in (and share) on Facebook , LinkedIn , YouTube . As Ryvkin has been explaining in a series of “Pop Propaganda” talks (and will lay out in a forthcoming book), “Modern Russian propaganda is much more than angry talk-show hosts waving missiles on TV or troll farms flooding social media. It’s influencers, streaming platforms, and marketing campaigns that promote the Kremlin’s agenda, just as Nike advertises its sneakers….” Make sure to subscrribe to Andrew Ryvkin ’s Substack letter of course. Start with his origin story: I used to work for the Kremlin… And read his articles in The Atlantic . Just for the record, despite our super similar names, we don’t seem to be related. He says his roots go back to Odessa. Mine go back to Ripky, a village in Ukraine my paternal grandfather fled around 1905 amid a peasant revolt and pogroms. Sustain What is a reader-supported publication. Consider becoming a paid subscriber. Just in case missed, here’s ANOTHER evergreen conversation I did with Hobbs in year one of the pandemic: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit revkin.substack.com/subscribe

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