The Profit Paradox: Why AI Ethics Principles Fail the Reality Test

The AI North Brief • February 02, 2026 • Solo Episode

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Send us a text Will a company ever voluntarily kill a machine that’s making them money? Ontario recently released joint principles for responsible AI use, including a bold requirement: organizations must be ready to "decommission" any AI system producing unsafe or discriminatory outputs. It sounds good on paper, but in the high-stakes world of corporate efficiency, it ignores a fundamental truth that profitable systems are rarely shut down for harms that are invisible to the naked eye. In thi...

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