Description
When your family brand suddenly becomes unusable, what do you do? In this explosive episode of Nexxt In Line, Mohit Goel sits down with Alok Gupta (Director, Graphisads), a next-gen who faced his first business battle before he even started scaling the company. From trademark shocks to family expectations, from three brothers running businesses in the same industry to the emotional pressure of protecting a legacy - this conversation reveals the unfiltered truth of what it means to be a next-gen in an Indian family business. Alok opens up about: The day he learned his family’s brand name couldn’t be trademarked Why they were forced to change the brand name How family pressure is tougher than boardroom pressure Growing up around entrepreneurship Handling friction when three brothers share the same ambition What the next generation must learn to survive and lead If your dining table feels like a boardroom… this episode will feel painfully real. Watch till the end — Alok shares his framework for next-gen leadership, decision-making and rebuilding brand trust after a setback. WHAT YOU’LL LEARN ✔ How to handle a forced brand name change due to trademark issues ✔ The emotional and strategic side of family business legacy ✔ Why internal family friction affects leadership more than competition ✔ The difference between home pressure vs boardroom pressure ✔ How next-gens can build credibility inside the organisation ✔ Real strategies to lead when you inherit both a business and expectations ✔ How to rebuild brand trust after legal, identity, or branding setbacks ✔ Why communication becomes a survival muscle in multi-sibling businesses CHAPTERS 00:00 — Brand Shock 02:15 — Trademark Reality 05:10 — Name Change 08:40 — Business Entry 11:30 — Father’s Lessons 14:55 — Early Exposure 18:20 — Home Expectations 22:05 — First Battle 26:50 — Trust Rebuild 30:35 — Family Roles 34:10 — Shared Industry 38:00 — Personal Identity 42:15 — Legacy Pressure 46:30 — Decision Making 50:40 — Earned Authority 54:55 — Responsibility Curve 59:10 — Learning Mistakes 1:03:20 — Next-Gen Reality 1:07:10 — Leadership Shift 1:22:04 — Legacy