When AI Becomes the Shopper

Digital Front Door • January 26, 2026

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Description

Shoppers aren’t always the ones doing the shopping anymore. We unpack the accelerating rise of AI agents as product researchers and decision-makers, and why that flips long-held e-commerce priorities on their head. If a machine is choosing what to recommend, the inputs it reads, structured product data, real-time pricing, accurate inventory, and truthful delivery promises, matter far more than hero images or clever copy. That’s not a distant future; it’s the competitive landscape right now. ...

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