Description
The grocery aisle just became the most precise ad channel in retail. We sit down with Kevin Bridgewater, SVP of Retail Solutions at Quad, to unpack how digital in-store media turns everyday shopping moments into measurable outcomes for brands and retailers. From replacing static signs with dynamic, context-aware screens to placing content where shoppers are “heads up,” we dig into how to attract attention without overwhelming the store experience. Kevin explains why endemic content and thoug...