Description
In this episode of Bot Boundaries, hosts Katie Wilson and Jackie Gutierrez explore the transformative impact of AI on search behavior and the evolving landscape of SEO, AEO, and GEO. They begin by defining key terms, explaining how traditional search engine optimization (SEO) is being supplemented by answer engine optimization (AEO) and generative engine optimization (GEO). The conversation highlights the shift in user behavior, where users may no longer click through to websites as frequently, instead engaging directly with AI-generated responses. This change raises concerns about declining web traffic and prompts a discussion on how brands can adapt to maintain visibility in this new environment. They discuss the importance of understanding attribution in this evolving landscape, noting that traditional metrics may not fully capture the impact of AI interactions. They provide actionable insights for brands, such as optimizing product pages for AI visibility, maintaining clear and authoritative content, and embracing multi-touch attribution models. The episode concludes with a discussion on the future of e-commerce, where AI may facilitate direct purchases, urging brands to prepare for this shift by ensuring their online presence is optimized for AI interactions. Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/bot-boundaries/id1867232401 Listen on Spotify: https://open.spotify.com/show/4TLKXXC3qnZ48UGkaT8DsQ?si=d026514efbc14203 Watch on YouTube: http://www.youtube.com/@botboundaries Follow us on Instagram: @BotBoundaries Follow us on TikTok: @BotBoundaries Follow us on LinkedIn: @BotBoundaries Our website: www.botboundaries.com Chapters: 00:00 Introduction to AI and Search Evolution 01:54 Defining SEO, AEO, and GEO 03:16 The Impact of AI on Web Traffic 06:34 Attribution Challenges in the AI Era 10:13 Strategies for Brands to Adapt 14:40 E-commerce and AI: A New Shopping Experience 20:05 Best Practices for Content in the AI Landscape 24:21 Keep It or Skip It: AI Tools and Agencies Reference links to explore articles discussed in this episode: https://www.theguardian.com/media/2026/jan/12/publishers-fear-ai-search-summaries-and-chatbots-mean-end-of-traffic-era ? https://www.theguardian.com/technology/2025/oct/16/google-ai-overviews-italian-news-publishers-demand-investigation ? https://searchengineland.com/guide/good-geo-is-good-seo?