It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech to gain a crucial edge in 'nudging' you toward a purchase. In today's episode, the guys explore the future of advertising... as well as why some critics are deeply disturbed by the conspiracies that loom on the horizon. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/ See omnystudio.com/listener for privacy information.