Selling That's what Episode 61 of The Construction Leading Edge podcast from www.constructionleadingedge.com is all about... Ryan Lawson from Master Messaging ( www.mastermessaging.com ) and I cover a bunch of good material that will help you. Topics covered in this construction podcast include: Common mistakes you probably make when selling. What it means to sell based on value. How do you determine the value you offer. Is it a value position or a value proposition? Is, Does and Means...and what you need to focus on. How can you sell in a low bid environment? The psychology of selling and decision making. Resources mentioned in this construction podcast: How to Communicate Value - Click here to download the free ebook The Advanced Construction Leadership Community - Take your small construction business to the next level. Click here to learn how joining the ACLC will help you win.