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How the San Francisco 49ers Stopped Being Losers (Update)

Freakonomics Radio • February 05, 2024

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They’re heading to the Super Bowl for the second time in five years. But back in 2018, they were coming off a long losing streak — and that’s the year we sat down with 49ers players, coaches, and executives to hear their turnaround plans. It’s probably time to consider the turnaround a success.

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