Inside Carta: CPO Vrushali Paunikar on making equity management sexy

Boring History for Sleep • March 19, 2025

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Description

A decade ago when you got equity at your cool new tech startup you would get an envelope in the mail with a ledger. Now you just log in to Carta. Today CPO of Carta Vrushali Paunikar sits down with Anika Mirza and Priya Kamdar to discuss how Carta disrupted the equity management space and where they are headed next, they dive into:

🎉 The lore behind Carta confetti

💰 Why West Coast VCs passed on Carta’s Series A

👨‍💻 How Carta is now building the NetSuite of private capital

🪜 How Vrushali became CPO when she stopped focusing on promotions and started focusing on product

⭐ Why GTM people make the best PMs

00:00 Intro

01:00 Product as a career

06:18 Almost leaving Carta

09:38 Carta’s founding story

28:15 Carta confetti

31:04 Hot seat

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