Inside Fay Nutrition: Co-founder Sammy Faycurry on building the fastest growing wellness company

Boring History for Sleep • March 05, 2025

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If you live in America, experts say your leading cause of death is what you eat. There’s one company changing that.

Today CEO and co-founder Sammy Faycurry sits down with Anika for a tell-all episode on Fay, a marketplace for dietitians, and one of the fastest growing health and wellness companies ever. They just raised a $50M Series B at a $500M valuation


They dive into:

🫶 Fay's origin story as a family business

🏥 Why are dietitians overlooked in healthcare, even though they are one of the most critical providers of care

🤖 How Fay became the Harvey AI of the nutrition space

💡 The best path forward for health insurance companies to gain Americans' trust and how Fay is acting as a partner

They might even drop some information on Fay’s secret launch happening in 24 days 🤫


00:00 Series B leaked

03:38 Intro

04:19 Founder journey

09:11 Finding product market fit

14:53 Waiting to raise VC money

17:45 Anika joining Fay

19:42 Health insurance companies

25:27 Vertical AI

32:08 Validating the care model

35:05 Insurance prescribing food

36:53 Founder philosophies

52:02 Speed round

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